Fashion Factors in French

Fashion is an important feature in the French economic and cultural landscape. In order to truly understand its significance, we first need to understand the true nature of fashion products. To me, the fashion product has four characteristics : it has an aesthetic and artistic dimension. It is often associated with a designer and brand; it gives rise to short cycles and fast renewal; and it is situated a current trend and sometimes can define the trends of the future.

Luxurious Beret

These different aspects relate to Charles Baudelaire’s comments on modernity, which he sees as “fleeting , transitory .incidental, half of the art, whose other half is eternal and unchangeable”.  Fashion is a part of modernity that bring together both designer creativity and consumer aspirations. For each one of us, fashion is in the “here and now ”, while also bearing the traditions of our past and defining our future.

Fashion is an integral part of our economy and society. The core activity of fashion is choosing how we dress and adorn ourselves.wearing objects that reflect the identity we wish to project and the moods that flow through as. Fashion always oscillates personal expression and a collective, group trend.

In this way, the fashion economy in its strictest sense relates to the economic sectors or our personal environments: the activities of the creation, production and distribution of clothing. Fashion accessories(shoes, leather goods, etc.), perfumes and cosmetics. These activities as a whole account for 1.7% of France”GDP, 2.7%  if we include employment, particularity service related, and its knock-o effects, while represents 1 million jobs in total. Amazingly, this is more than the automobile and aeronautical industries combined.

But all major French brands – in the same way as the young labels – are creativity-driven rather than consumer-drive. This does not mean that they misunderstand their consumers and their clients, but rather than they ensure their designers have the freedom to express their artistic talent. This approach retains a sense of community with the French tradition, which has its origins in humanism and the Baroque, where the work of art takes precedence over its direct usefulness. Brand develop their imagination, deploy creative vigor, and transmit an emotion that will resonate with consumers to stand the test of time.

This focus on creativity and international development explains the economic weight of French brands, who alone achieve worldwide annual sales of 45 billion euros. This figure rises to 67 billion if we include brands belonging to French groups.

The creativity and success of French designers and brands is inseparable from the expertise of the workshops and the craftspeople who make their products. This culture stems directly from the tradition of decorative arts and haute couture. First documented in 1298 by Etienne Boileau, Provost of Paris, there is meters dart were developed alongside new technical innovations, reaching their golden age during the Second Empire, before enjoying resurgence eith art deco. As for haute couture, it wes foreshadowed by Rose Bertin. Marie- Antoinette’s fashion minister’, who started to free the female body while also adoring her also adoring her creations with embroidery, lace and rose petals.

New York’s Fashion Industry

The week before Fashion Week in New York, now underway, is perhaps the busiest in the city’s apparel industry. Frantic designers rush around looking for gold buttons with blue inlay, for seamstresses to make pleats and for pattern makers with spare fabric.  They make modifications to dresses in real time under enormous deadline pressures.

Yet when eyes eventually fall on the runways, they witness virtually glitch-less shows and talk-of-the-town creativity.  How does New York’s fashion industry continually pull off Fashion Week year after year?

The answer lies in a complex economic system whose informal origins date to the mid-19th century and whose central idea rests on geographical proximity. We’re talking about the Garment District, eight blocks in Manhattan where designers, wholesalers, manufacturers, fabric sellers, button makers, and seamstresses all work.

The idea that highly specialized concentrations of an industry like the Garment District offer significant economic advantages is hardly revolutionary. The automobile, steel, mining and textile industries similarly occupied proximate physical space, sharing resources, labor and information to their great economic benefit. As the great economist Alfred Marshall observed in 1890, industries that clustered together generated economic growth by virtue of something “in the air.”

Exactly what is “in the air” in places like the Garment District? For a long time, discussions on the benefits of economic clusters, or agglomeration economies as urban planners call them, have been mainly theoretical or qualitative. Interviews, case studies and ethnographies tell us proximity matters to certain industries. Think Silicon Valley, Wall Street or Hollywood. Therefore, so the argument goes, cities ought to push policies that encourage the growth of spatially concentrated economic activity. But why — and how – these clusters work has remained a mystery.

To find out answers to these questions, we tracked 77 fashion designers working in the Garment District and the larger New York region over two weeks in July 2011. Using their cellphone data and a social-media tool we tracked their geographical movements and documented exactly where they went and when, compiling a real-time, minute-by-minute, day-by-day, snapshot of what they did. The designers voluntarily let us in on their activities  – picking up a fabric, meeting with a manufacturer, grabbing a cup of coffee — by “checking-in” to Foursquare, a social media application that allows users to identify precisely where they are and what they are doing. To gauge the economic importance of the Garment District to the broader region, we studied the work lives of designers with offices in the district and those with addresses in New Jersey and the other boroughs. A majority of our sample worked outside the Garment District.

It turned out that the benefits of the district’s agglomeration economies were not confined to eight blocks in Manhattan, but spread evenly across the region. Having an office in the Garment District was not as important as the existence of the area itself. Seventy-seven percent of all trips the designers made were to the Garment District, and 80% of the businesses they visited were located there. Not only that, regardless of where the designers’ offices were located, they all similarly interacted with manufacturers, wholesalers and suppliers, spending almost the same amount of time with them.  The difference between Garment District-based designers and outsiders was a mere 10 minutes.

But what the designers actually did from 10 am to 6 pm (the hours most kept) revealed no set patterns. When we studied the timing of their trips to manufacturers, wholesalers or suppliers, we found no meaningful pattern, regardless of the size of the firm.  Every day was a new day.